market mapping

Market Mapping

Our award-winning mapping services carried out by a dedicated research & analytics team. 

We can map out clients, competitors, talent and more – in any city, in any country in Africa – giving you accurate financial data, personality data, and culture fit.

Market mapping helps you to identify problems or threats, find opportunities and solutions and pick up on trends.

We can map almost anything for you, below are some of GRM Intelligence’s most popular maps.

  • Perceptual or opportunity mapping – findings gaps in the market and advising you on the best positioning for your firm and your services. We figure out what your client’s needs and wants are and how you can best serve them.
  • Client mapping & profiling – We identify and quantify your potential client market in any African country. Giving you unrivalled information to start your business development strategies off on the front foot.
  • Talent mapping – Search and find suitable successors, replacement hires, and growth hires for key jobs, positions, and individuals based on different types of competencies. This is pivotal for new offices, growing firms, and firms determined to attract and retain the best talent in the market.
  • Competitor mapping – Understanding competitor analytics is vital in establishing not only what your competitors are doing, but what makes your firm’s services unique. Through a rigorous competitor analysis we provide you with an offensive and defensive strategic context so you have your best foot forward.
  • Pricing maps – Ensuring that you are neither over nor undercharging is paramount. You want to ensure your services are affordable in comparison to your competitors while still sending a signal of your quality to the market.
  • Sector map – We interrogate your sector (in a city, country, or comparatively across jurisdictions) to give you a statistical and descriptive account of your industry. These maps typically draw on a plethora of maps and multiple services giving you all the tools and insights you need to gain competitive advantage.

For details on our Market Entry Advisory services please contact us today on

Our Services

The cornerstone of what has made GRM Intelligence a multi-award-winning brand is our commitment to research, analytics and delivery. 

We offer customisable reports, business intelligence and advisory services.

If you really want to know what is happening on the ground, where the business opportunities are, whom you should be speaking to and what the national psyche is, across every African country, speak to GRMI.


For clients who want an accurate exploration of any sector in any country. Our data offers a detailed account of what is actually happening on the ground.


We can map out clients, competitors, talent in any City, in any Country in Africa - giving you accurate financial data, personality data, and culture fit.


We have completed a large number of compensation benchmarking reports - benchmarking salaries, bonus structures, and targets.


Market Entry Analysis - M&A Advisory - Audits and consultancy